Search Engine Optimization (SEO)

how to share your small business website

the magic and wacky world of SEO

Search Engine Optimization (SEO)

how to share your small business website

the magic and wacky world of SEO

What is Search Engine Optimization

Search Engine Optimization (SEO) by Design LaineSearch Engine Optimization, or SEO, is one of the best tools to gain visibility online because it allows you to bring in more visitors through free, organic search results. The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important. Furthermore, they do so at no cost to the website owners! While optimizing your website and increasing your ranking in search engines results, you will gain more visibility and therefore see an increase in visitor traffic to your website.

Search Engine Optimization Features

There is good news if your website is currently ranked low in search engine results because you will be able to increase your ranking! Design Laine will implement a new search engine optimization approach. The most important thing in SEO is knowing search engines’ ranking factors. Ranking factors include keywords, content, engagement and traffic. In addition, domain-level brand metrics help to make sure your website is seen as relevant and popular by search engines. Most noteworthy in understanding how SEO works:

Auditing Websites

First of all, Design Laine audits your website for SEO.  We then learn your current rank, review your website’s analytics and determine the keywords that will set you apart.

Crawling and Indexing

Search Engines have automated robots called crawlers.  They use links to scour the Internet, find web pages and decipher page data. Henceforth, your website is indexed for search engine results.


Each search engine has different ranking factors, but they all have a few things in common: keywords, content, and links. Keywords and content are arguably two of the most important factors that search engines look for when ranking pages. Because of this, it is imperative that you know what keywords are in highest demand within your market. With that in mind, we incorporate those keywords into the content of your website. All of your website’s content will naturally create a collection of links.  Search engines analyze the sources, number and anchor texts of links to help determine their relevance in search queries.

Why Design Laine

Through search engine optimization, Design Laine is dedicated to gaining online visibility for your small business website.  With that intention, we will conduct a thorough investigation of your current website. First, we find out everything there is to know about your target audience. Second, we  utilize your website’s content to drive traffic to turn your visitors into paying customers. Third, we listen to you and determine your business needs.  Given these points, we will put together a successful SEO plan in order to accomplish your goals.

Design Laine Approach

Analysis and Strategy

A successful search engine optimization strategy is about building your company’s online presence. To begin with, Design Laine will audit your current website. The website audit will determine what you are currently doing right and what needs improvement. Moreover, we will look at the following:

Analytics and Keywords

The first step is to determine how your website is currently ranked. Design Laine  searches keywords essential to your business. Comparatively, we find out how your website measures up against your competition.

Your Website’s Accessibility and Indexing

For your website to be visible in search results, search engines actually have to be able to find it. They crawl the web specifically looking for relevant and indexable content. namely, link structures and HTML features like alt tags for images.

Ranking Factors

Chief ranking factors are: relevant content, keywords without being duplicated on multiple page and HTML markup. Content is king! Design Laine creates a solid web design for your content, including on page search engine optimization (SEO).

Competitive Analysis

Design Laine compares your content and other SEO factors against your competitors. Subsequently, we implement these standards on your website in order to improve your ranking and attract more visitors.


How Search Engine Optimization Works

Effective search engine optimization campaigns take time and a great deal of effort. Our goal is to help your business build positive results month to month from our digital marketing strategies.

We begin by optimizing your website, determining which keywords will work best for your business, rework your link profile and analyze your competition, all critical factors to establishing the groundwork for your SEO campaign. To achieve positive SEO results and boost your rankings, we will add and develop original content to your site on a regular basis including blogs, new pages and social media posts.

Website updates for WordPress, theme & plug-ins are included for current Design Laine clients. Any additional website design revisions/requests will be priced at a rate of $75.00/hour or on a per project basis. For your security we do not store any credit card information. You will receive a monthly SEO invoice payable via PayPal or check.

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